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About Us

Core Alliance is a manufacturers’ rep group specializing in niche products for the office furniture industry. We are determined to grow sales momentum for manufacturers through our dedication to long term relationships with the Contract Office Furniture Dealer and Designer networks.

What we do:

As a full service rep group we offer our expertise and continuing education through “meet and greet,” “lunch and learns,” or sales training at our showroom. For dealer clients we offer to field measure, survey, specify, and design. Dealer quotes can be followed up by initiating the install RFQ, shipment tracking and final inspection for MobileTrak5 systems.

Mission Statement:

Core Alliance strives to increase sales by radically improving service levels between manufacturers and the contract office furniture dealers and designers. Our goal is to always be the best at everything we do through dealer, designer and customer satisfaction, continuous education, partner collaboration and new technologies.

Our History:

Core Alliance, Inc. was founded by John Offringa in 2006 as a subcontractor to what was then known as The Core Group which had its start in 2005 and was home based. The original partners designed the name Core as an acronym for California Office Reps since the represented territory was mainly Southern California. Both partners have since retired and the business is now warehoused in Santa Ana.

Territories:

Southern California – Three digit zip codes 900 through 931 and 933 through 935

Southern Nevada – Three digit zip codes 899 through 891

Utah – The entire state

Arizona – The entire state

New Mexico – The entire state

showroom
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